Step by Step Guide - Creating Custom Audience - Website

Before you begin to build your Custom Audiences, make sure that your Facebook pixel is active.

To create a website Custom Audience:

1) Go to your Audiences.

2) If you already have audiences, click the Create audience drop- down and select Custom Audience

3) If you don't have any audiences, you'll see audience creation buttons, rather than drop-downs.

4) Choose website traffic

5) Give your audience a name and description for your reference.

6) Click Create Audience

7) When we've finished creating your audience, select it during ad set creation to reach the people in it with ads.