How do I include a Statement of Information with internet advertising?

It is up to you to decide how to do this. For example, you can include the Statement of Information in the text of the advertisement or attach it to the advertisement.

Consumer Affairs Victoria is aware that some social media platforms have technical constraints preventing the use of hyperlinks and pictures in certain circumstances which can prevent a Statement of Information from being included with the advertisement. Accordingly:

1. Where a social media advertisement is the primary advertisement/online listing for the property, a Statement of Information must be included with the advertisement;

2. Where a social media advertisement is a secondary advertisement (ie is intended for the viewer to click-through to a primary listing on another website), a statement of information should be included with the advertisement, typically either:

   i. a link to the primary advertisement; or

   ii. as an image in the gallery of a social media post (For example: Instagram posts referring to a specific property could include an SOI as one of the images).

3. Where it is not technically feasible to include a Statement of Information, a text reference to the primary advertisement should be included where possible. For example: ‘More information about this property, including the Statement of Information.