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Securing an executive tenant for your investment property is all about offering quality, convenience, and lifestyle appeal. High-earning professionals often look for homes in central locations with easy access to public transport, cafes, business districts, and commercial hubs.
They’re typically busy, well-travelled, and willing to pay a premium for a comfortable, well-appointed home—making them ideal tenants.
With the New Year fast approaching, many professionals are preparing for relocations, whether for a long-term role or a contract position. If you have a furnished investment property, now is the perfect time to ensure it meets the expectations of executive renters.
1. First Impressions Count
If your property is a house with a front garden, give it a refresh—tidy up garden beds, remove weeds, pressure wash paths, repaint the fence, and clean windows. For apartments, small details matter too: consider window boxes, freshen up the front door with a new coat of paint, and place a stylish doormat for a welcoming touch.
2. Create a Bedroom Sanctuary
Executives seek a retreat from their demanding schedules, so a well-styled bedroom can be a key attraction. Crisp linen, plush pillows, decorative cushions, and a cosy throw rug can create a hotel-like experience. A comfortable reading chair and bedside lamps add an extra level of luxury.
Storage is also important—built-in wardrobes can be a valuable addition, but keep the design simple to avoid unnecessary costs. Adjustable lighting, such as dimmer switches, enhances the ambience and functionality of the space.
3. Elevate the Bathroom
A touch of luxury in the bathroom doesn’t have to come with a hefty price tag. Simple updates like replacing old shower curtains, fixtures, and showerheads can make a big impact. Scrub away any mould and consider a modern vanity unit—affordable options can transform the space.
Even if your bathroom isn’t a designer spa, you can create a high-end feel with plush towels, boutique soaps, a small indoor plant, and premium bath products displayed neatly.
4. Refresh the Kitchen
The kitchen is often a key deciding factor for executive tenants. If your kitchen is looking tired, a few upgrades can make a world of difference. A fresh coat of paint can instantly revitalise the space, and replacing worn tiles with primer and paint is an affordable fix.
High-quality appliances are a drawcard—if your dishwasher, oven, or fridge is outdated, consider upgrading. If you don’t already have a dishwasher, installing one can add significant value.
Keep an eye out for sales or quality second-hand options.
Replacing cabinet doors can modernise the kitchen, but if that’s out of budget, simply updating handles can still create a fresh look. If the benchtop is scratched or stained, swapping it for a cost-effective laminate option can enhance the overall appeal.
For flooring, check if there are floorboards beneath old linoleum—they may just need a polish. If not, vinyl or tiles can offer a stylish and low-maintenance alternative.
5. Offer Off-Street Parking
In high-density areas, a parking space is a major advantage and can significantly boost rental appeal. If your property allows, adding a carport or creating a driveway in the front garden could be worthwhile. While this may require an upfront investment, check with your accountant to see if any costs are tax-deductible.
6. Include an Internal Laundry
An internal laundry is highly sought after by executive tenants. If your property doesn’t already have one, explore whether you can create space in the bathroom, hallway, or kitchen for a washer/dryer combo. The convenience factor can justify a higher rental price.
7. Outdoor Entertaining Areas
A well-designed outdoor area is a strong selling point—especially in Australia, where outdoor living is a major part of our lifestyle. You don’t need a huge budget to create an inviting space; a deck, tiled courtyard, or gazebo with a BBQ and outdoor furniture can make a lasting impression.
8. Extra Features Executive Tenants Appreciate
Beyond the basics, executive renters look for a home that suits their lifestyle. Consider adding:
Well-maintained flooring – fresh carpet or quality timber floors
Strong internet connection – reliable Wi-Fi, multiple power points, and good mobile reception
Stylish décor – affordable artwork to add warmth and personality
Comfortable living space – cushions, throw rugs, coffee table books, and decorative accents
Smart entertainment – a good-quality TV
Climate control – air conditioning and heating
Modern window coverings – quality blinds, shutters, or curtains
Final Thoughts
Every property is different, so before making any upgrades, consult your property manager. They can provide insights into what changes will have the greatest impact on attracting executive tenants in your specific area. With a few strategic updates, your investment property can stand out in the market and secure high-quality renters.
30-Second Social Media Video Script:
Attracting Executive Tenants
🎥 [Opening Scene: Agent standing in a stylish, well-presented rental property]
👔 Agent (smiling): "Want to attract high-paying executive tenants? It’s all about creating the right lifestyle!"
🎥 [Cut to footage of a beautiful bedroom]🛏️ Agent (voiceover): "Think luxury! Fresh linen, plush pillows, and warm lighting can turn a bedroom into a retreat."
🎥 [Cut to a modern bathroom with fresh towels and boutique soaps]🚿 Agent (voiceover): "A little bathroom upgrade goes a long way! Stylish fixtures and spa-like touches make a big difference."
🎥 [Cut to a sleek kitchen with stainless steel appliances]🍽️ Agent (voiceover): "A well-equipped kitchen is a must. Fresh paint, modern appliances, and quality finishes make your property stand out."
🎥 [Cut to an outdoor entertainment area with a BBQ and seating]☀️ Agent (voiceover): "Outdoor space? A simple deck, comfy seating, and a BBQ create the perfect executive escape!"
🎥 [Cut back to the agent standing in the property]💬 Agent (smiling): "Small upgrades, big impact! Ready to attract the best tenants? Let’s make it happen!"
🎥 [Closing shot: Property details & contact info on screen with upbeat music]
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