10 ways to get the most out of your social media, at no cost

1. Create valuable content:

• Share helpful tips and advice on buying or selling a home on your blog or social media profiles.

• Create infographics that provide statistics and data about the real estate market in your area.

• Create a video tour of a property you have listed to showcase its features and attract potential buyers.

2. Use hashtags:

• Use hashtags such as #realestate or #propertyforsale to make it easier for people to find your content on social media platforms.

• Use location-based hashtags to reach potential clients in your area, such as #NYCrealestate or #LosAngelesHomes.

• Use hashtags relevant to your niche, such as #luxuryhomes or #firsttimehomebuyers.

3. Engage with your followers:

• Respond to comments and messages in a timely manner and thank them for their engagement.

• Ask for feedback and take it into account when creating new content or making changes to your business.

• Share their posts and give them a shoutout to show them you appreciate their engagement and try to build a relationship with them.

4. Collaborate with other agents:

• Partner with other agents in your area to host a joint open house event and share the promotion on social media.

• Collaborate with other agents to create a local real estate guide and share it on social media.

• Host a webinar with other agents in your area to discuss the current state of the real estate market and share it on social media.

5. Participate in online communities:

• Join local Facebook groups and participate in discussions to connect with potential leads and share your expertise.

• Join online communities such as Reddit and Quora to answer questions and provide valuable information to potential clients.

• Create a LinkedIn group for real estate professionals in your area to connect with other agents and potential leads.

6. Run contests and giveaways:

• Run a photo contest on Instagram, asking followers to share photos of their dream home and giving a prize to the winner.

• Host a giveaway for a free home staging consultation for one lucky winner.

• Offer a prize for a referral, such as a gift card, to encourage your followers to refer their friends and family to you.

7. Share user-generated content:

• Share photos of happy clients with their new home on Instagram.

• Share a video testimonial from a satisfied client on Facebook.

• Share a blog post written by a client about their home buying or selling experience.

8. Use social media ads:

• Use Facebook ads to promote open houses or new listings to potential buyers in your area.

• Use Instagram ads to promote your services to potential clients who are in the market for a new home.

• Use LinkedIn ads to reach potential clients who are interested in commercial real estate.

9. Share testimonials:

• Share a review or testimonial from a satisfied client on your website or social media profiles.

• Share a video testimonial from a client on YouTube or Facebook.

• Share a quote or a written testimonial from a client on Instagram or Twitter.

10. Optimize your profiles:

• Include keywords in your bio and profile information to make it easier for people to find you on social media platforms.

• Use a professional headshot as your profile picture to present a professional image to potential clients.

• Include a detailed bio that highlights your experience, services, and specialties to help potential clients understand what you can do for them.